An unexpected alliance that surprised everyone
In December 2024, ChronosWorlds made an unforgettable appearance at Gamergy Madrid, one of the most important video game events in Spain. This time, the team took creativity to a new level by joining forces with Dominos Pizza Spain and Elixir Games Inc. for a never-before-seen marketing action.
At the center of the strategy, an iconic character from the video game sported a huge QR code on his head, which promised free pizza to those who scanned it.
Visitors only had to follow ChronosWorlds’ social networks to participate. The result: a flurry of scans, social interactions and overflowing enthusiasm at the booth.
Last week at @GAMERGY was lit: Pizza + Gaming is the perfect combo šš®.
ā ChronosWorlds (@ChronosWorlds) December 23, 2024
Together with @DominosGaming , we unleashed the madness with an activation that is still being talked about.
Were you there to experience or hungry for more? pic.twitter.com/Ni1bp03r0u
A free pizza campaign that went above and beyond
Inspired by the great reception of a similar dynamic at Gamergy Valencia, the team decided to take the initiative a step further in Madrid. This time, all those who scanned the QR and claimed their free pizza were invited to participate in a tournament within the ChronosWorlds universe.
With more than 300 people actively participating, the tournament was a spectacle of strategy, skill and fun. Players faced off in various modes of the game, taking the opportunity to learn more about the multiplayer functionalities and the latest developments of the project.
Epic prizes and an enthusiastic community
The experience culminated with a spectacular prize giveaway. First place won a Nintendo Switch, second place a gamer keyboard and mouse, and third place an additional free pizza. These types of rewards not only encourage participation, but also strengthen the emotional bond between the players and the brand.
Participation exceeded all expectations, consolidating the reputation of ChronosWorlds as a project that not only bets on technological innovation, but also on creative face-to-face actions that integrate the public directly.
Epic prizes and an enthusiastic community
The experience culminated with a spectacular prize giveaway. First place won a Nintendo Switch, second place a gamer keyboard and mouse, and third place an additional free pizza. These types of rewards not only encourage participation, but also strengthen the emotional bond between the players and the brand.
Participation exceeded all expectations, consolidating the reputation of ChronosWorlds as a project that not only bets on technological innovation, but also on creative face-to-face actions that integrate the public directly.
